As a rental house, we see a lot of quotes from our competitors. Time and time again, we're amazed to see over half of the camera budget being dedicated to lenses. With the RED Pro Primes, you get the optical sharpness equivalent of Zeiss Ultra Primes at a fraction of the rental cost.
The RED Pro Primes feature a long focus throw, allowing more accurate precision in pulling adjustment. With calibrated focus marks, the guessing on intermediate focal lengths is completely eliminated. The RED Pro Primes also open up to T1.8, wider than Cooke S4's and Ultra Primes.
The RED Pro Primes are the product of RED's world-class digital cinema engineering, and thus are specifically designed for digital cinema: light entering the lens will hit the camera sensor straight on, instead of at an angle.